HOT SUMMER DAYS CALL FOR BRIGHT JUICY mixes. SALT ملك المكسات brings THE essence of your local ARAB juice shop to a summer destination layered with sweet fresh fruits.

I DESIGNED THIS SUMMER CAMPAIGN FOR SALT, A BURGER CHAIN BASED IN DUBAI WITH LOCATIONS THROUGHOUT THE ARAB GULF COUNTRIES. FROM DESIGNING THE PACKAGING & GRAPHICS TO TRANSFORMING EACH STORE AND POP UP, I WORKED CLOSELY WITH THE CREATIVE DIRECTOR TO BRING HER VISION TO LIFE.