

BRAND identity
PACKAGING
GRAPHIC DESIGN
SPATIAL DESIGN
A reset. A renewal. A fresh start.
soil is a conscious green kitchen in abu dhabi. The visual concept was rooted in soil, with natural textures, rock elements and a green colour palette. We wanted to make healthy eating fun and appealing to everyone, not too serious or pretentious. Along with the branding, I designed a pop up event space where they would bring together all the best fitness studios in dubai for a day of wellness.