1. BRAND identity

  2. PACKAGING

  3. GRAPHIC DESIGN

  4. SPATIAL DESIGN

A reset. A renewal. A fresh start.


soil is a conscious green kitchen in abu dhabi. The visual concept was rooted in soil, with natural textures, rock elements and a green colour palette. We wanted to make healthy eating fun and appealing to everyone, not too serious or pretentious. Along with the branding, I designed a pop up event space where they would bring together all the best fitness studios in dubai for a day of wellness.